A café in Brighton has a big sign out the front advertising cappuccinos for 60c. Have I been there yet? No. I’m a bit scared to. For 60c, could it possibly be any good?
What is the point of offering 60c cappuccinos in Brighton? First of all, Brighton is Melbourne’s 3rd richest suburb, so it’s not like they can’t afford the standard $3 for a cuppa. Second of all, Brighton’s best café (Au Citron) is just across the road, and Brighton’s second best café (David’s Shop) is only a few doors down.
Are they offering 60c cappuccinos in the hope that you will take pity on them and buy lunch as well? If so, it will backfire as everyone will assume that 60c = crap. Are they simply attempting to get people who wouldn’t normally stop there to try their coffee? If so, and their coffee was good, they would get good word of mouth on that basis at the normal price.
I suppose that if their coffee is good then word will spread faster this way. It will have to be good to compete with the likes of Au Citron.
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April 19, 2007 at 3:28 pm
betonbetts
Markk, ru at brighton urself? im just really really curious, u know with those little bath boxes on the beach…does someone actually own them? cos ive seen people unlocking the house door and they’ve got couches n stuff in it. nway if ur not then its fine. lol. jus seen u been writing some stuff on it. ps. i wouldntn mind 60C coffee…i could give it a try. after all…its only 60cents/might not fit with a beaching day tho
April 19, 2007 at 3:42 pm
Markk
I’m not in Brighton but I’m not too far away from there either. As for the bathing boxes, people do buy and sell them - they go for $600,000 each, or so I’ve heard. But the $600K doesn’t buy the box itself, only the right to rent it from the council.
April 19, 2007 at 10:04 pm
Betts
awesomeee.thanks!
April 20, 2007 at 9:56 am
themolk
Hmmm… 60 cent cappucino… let’s face it, it can’t be good coffee for 60 cents. With so many other good offers around, they must be trying to drag the business in off the street. You’re right, though - they’d be better off focusing on providing a good service and let word of mouth/blog do the work for them.
April 20, 2007 at 11:26 am
Pete Aldin
And as soon as one shop does it they all do, to compete. Then the quality begins to drop all over the city as young Molksy says above … and then we are in HELL!!!!!!!!!!!
April 20, 2007 at 11:26 am
Pete Aldin
Well, we have weak coffee anyway… (Sorry, haven’t had my coffee yet)
April 20, 2007 at 2:11 pm
Markk
I don’t think we need to worry about a price war. In the past several years, every man and his dog has opened a cafe, but despite all that competition, prices have gone up.
I mean, how often nowadays do you find good coffee for $2.50? That was the average price not so long ago.
Discount coffee could work, but it would be better for them to advertise it as an opening special, rather than as their normal price.
April 25, 2007 at 6:54 pm
hockalugi
You’re just a snob who thinks a good deal is too good to pass on. Maybe you should try before you criticize the product in question. Anyway what makes you the expert?
April 26, 2007 at 5:10 am
Markk
I’m not criticising the product, I’m criticising the marketing. I’ll get around to trying it eventually, and then I’ll have an update.