The backstory: I reviewed Expresso Drive Thru in Murrumbeena, and subsequently was threatened with a lawsuit. Then, just recently, I get the following comment:
Friends Of Coffee
“it is interesting to note that despite a request for your address to serve legal papers you have not provided this to them. I think to be fair to them you should give your full name and address to them, and be prepared for any action if any. Easy to hide behind a blog Mark. You look like a fool, and are certainly acting like one Mark!”
It is also interesting to note that I’ve only got comments in support of Expresso Drive Thru since their management got wind of my post.
Today when logging in, I noticed a comment from “jon” stating “this blog is lame. Have you got anything good to say about anyone. I would say this is all about a man angry with his world and who has a massive chip on his shoulder. Get some therapy!!”
I looked, and it was on the Melbourne Coffee Reviews page. “What a strange place to leave a comment like that”, I thought. But then I saw Friends Of Coffee above, who left that comment, with the same IP address.
Coincidence? You decide!
Mr. Of Coffee, or jon (if that’s your real name), you obviously are the bloke who runs Expresso Drive Thru in Murrumbeena, or a very close friend. It should be obvious by now that your legal threats have backfired on you. Let me give you some advice about how our legal system works, and how you should react when confronted by criticism:
#1. You can’t sue someone for making you money. Instead, you have to show that the alleged defamation has harmed your business in some way. This is important. Because of this, sending your defendant emails that state “Thanks also for the publicity and the pick up in business we are receiving as a result” is a bad idea. (Yes, this actually happened!)
#2. When you know nothing about the legal system, keep in mind that some people know more than you do. This could be relevant if, for example, you are suing a blog for defamation when there are posts about defamation on that blog.
#3. Why not just ask for a second opinion? When the blog that has said bad things about your product, has in the past given other businesses a second opinion on request, perhaps asking for a second opinion just might be a better idea than half-baked threats.
Friends Of Coffee, clearly you feel a little hard done by. If one critical post has made you feel that way, imagine how pissed off you would be if someone threatened to drag you in front of a court and bankrupt you over something you said.
Just a thought.



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